In my last post I talked about authentically sharing your story, journey, and inspiration on Pinterest to create deeper connections and loyalty with your audience. If you haven't read it yet, I suggest to go back now and read it before diving into today's second part.
2. Contribute and Get Discovered
While Pinterest is great for discovering products, brands, and collecting ideas, it is also a great place to be discovered yourself. In order to grow your community and build trust with your followers you have to contribute. Pinterest lives of unique visuals. Make sure you create content worth repinning which is in line with what your audience enjoys. Check what interests your community and gets the most attention, by using Pinterest Analytics or the source tool. Make use of proven strategies such as adding vertical images rather than horizontal ones to generate the most impact. There’s a lot of noise out there. In order to stand out and be discovered you need to be inspiring, unique and creative.
To get started use Pinterest itself as an inspirational tool. Create a board simply for inspiration - it can be public or secret. If you decide to keep it public it’s also a great way for your audience to see the process you go through when creating your own work, and it allows them to follow along on your journey (see part 1).
Sometimes you might not be able to express an idea in words, but curating and collecting visual inspiration all in one place creates an overall aesthetic and vibe that will communicate perfectly what you’re after. You can share this board with your clients, collaborators, or look back on it later to see how your own work has developed and evolved from there.
Once you’ve created your own content to share on Pinterest create a separate board dedicated to your own brand. This board can include more than just your own work, but it’s a place for you to share what your brand is all about and pin your original content to.
I use my board called Newfound to do exactly that.
Don’t forget to pin your own content to other boards as well though, for example if you have pictures from your travels pin them to your travel board. If you’ve created a recipe share the photos on your food board. Over time you can repin some of the images to other relevant boards to increase their exposure (e.g. I pin a travel image to my travel board now, then a couple of weeks later I also add it to my Newfound board). Different boards have different followers, so it’s a good way to keep in touch and continuously engage with all of them.
Finally, I'd love to see some of your original work. Have you created a separate Pinterest board for it yet? Please share in the comments.
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