The power of Pinterest for brands and bloggers is hugely underestimated. Pinterest is inspirational, a great visual bookmarking tool, wonderful for research, collection, and curation. But first of all, Pinterest is the most powerful marketing tool for businesses.
A little while ago Pinterest opened up data and insights sharing your followers’ shopping habits. Let me remind you, most of the pins are not just cute ideas for home and garden – it’s a visually curated and carefully presented ‘list’ reminding people of where and when to buy new coats, new magazines, new art, try out new recipes, etc. Pinterest is a visual bookmarking tool, and at the same time you can think of it as a search engine, just like Google.
The only difference is that Pinterest is solely visual, a place for you to daydream about travelling, learn about new things to wish for or add to your wardrobe (or home collection, gallery wall, ... ).
So how do you successfully use Pinterest?
Let’s look at four ways of how you can use Pinterest for your brand. We’ll start off with the first out of four steps today:
1. Tell a Story
The creative process of getting to the end result of your work is just as important as your final piece of art. The time you spend not working tells a story about you. Your life outside work - the places you go, where you eat, the things you do, the way you live, the things that inspire you - they build a unique story. All of it is your source of inspiration. This story makes your work better, and your life more fulfilling.
Your audience and clients don’t just want to see your work. They connect with your unique story and journey. In order to do share that journey you need to be fearlessly authentic. You have to appreciate your story and be willing to share it with the world. Why? Because it adds value to your work.
If you do so, you will start to notice people and companies wanting to work with you not just because of your work, but most importantly because of you and your values. In other words, you will attract the right audience. You create deeper connections once you understand each other’s journeys, which then translates into loyalty.
Pinterest is a great way to follow your brand’s natural development and growth. Your pins and boards will change and evolve over time, which only adds to the authentic and genuine journey you’re sharing with your audience.
Think about how you can tell your brand story. What inspires you? What are your brand values, beliefs, and passions?
Apart from sharing your brand’s current lifestyle, also share your vision. Where do you want to go in the future? Where do you want to be? What do you want to be doing? Where do you see yourself in two/five/ten years time? People will follow you because they like your vision and share similar goals and ambitions. It’s all part of your story.
Here are some examples of how to go about this:
Include your personal style and the types of clothes you like to wear. This can be a mix of what’s currently in your wardrobe and what you’d like to add over time. I use my Fashion & Style board to share my personal style and the types of clothes I like to wear. This allows my audience to get a broader view into my personality, life, and taste.
I’ve also got boards to share the kind of home I love to live in, a Lifestyle board which is all about daydreaming and covers what my ideal day looks like, and a Food Styling & Photography board to help me plan and inspire photo shoots.
Pin boards are an easy way to structure, organise, and capture your thoughts and inspiration. What boards can you create that cover different aspects of your life to let you share your unique story? Let’s share some ideas in the comments below or add a link to your favourite Pinterest board.
You can also follow me on Pinterest right here.