“Change is possible and we all play a small part in it, which adds up to a big part.”
The problem of fake productivity
A while ago I managed some Instagram accounts for business when I started to struggled with what I perceived as being vain and unsustainable action. What was this really about? Was it making any difference? What was the point?
I started to question what I did and why I did it. Asking “why” is always a good thing. I went back to my “roots” and why I started photojournalism in the first place a few years ago. I believed in making a difference and contributing to the world to make a positive impact.
By now I’ve come to the realisation that a lot of documentary photography is focused on problems and highlights issues rather than solutions - starting conversations but not ending them. This isn’t getting us anywhere, we’re stuck in something similar to “analysis paralysis” and deceiving ourselves with fake productivity.
I believe it’s all about taking action.
So I asked myself “how can I use my unique skills to contribute to change in the world?” The most obvious answer is to make use of my photography skills to communicate what I believe can make a difference. Images are powerful, evoking emotions, create impact and reach lots of people.
This seemed to close the circle - continuing to draw on the reach social media has, specifically Instagram and Pinterest, but use it for good to spread a message and idea that matters. Social media is so influential, why not leverage those platforms in the right way?
The stigma of sustainability
At the same time, a problem I see is that sustainability as a topic appears to be boring and draining, not necessarily what many people want to spend their time thinking and talking about. And it can be depressing and drag us down, especially with a number of dark documentaries out there that focus on problems without providing any positive insight into how to move forward.
I’m all about focusing on solutions. So, how can we solve this problem?
It seems to be an issue of how sustainable and conscious living is presented and perceived. How can we make sustainability a topic that’s accessible, inspirational, interesting and enjoyable? I believe one option is by bridging the gap between beautiful images - visuals that people want to share - and meaningful, valuable content, which is presented in an easy to understand and down to earth way, making it a natural part of our everyday conversations.
I want to provide a platform that cuts through all the noise and clutter and gives you a go-to place for actionable tips, resources and tools to live and create a more sustainable and conscious life, which has a positive impact on the world.
This online magazine has three main objectives: educate, provide access to people behind inspirational brands and organisations which are working to create a more sustainable world, and provide tools and tips on how to take positive action.
The overarching goal here is to inspire and empower change on an individual level to drive change globally.
The real why
Newfound is based on some of my main values, which drive this mission and keep it going. Those values are they “why” behind what I do, and the reason for why Newfound exists.
They are listed below:
Creating positive change and solutions by taking action
Conscious and mindful living
The healing power of good nutrition
A natural, slow, and holistic lifestyle
What's your view on making sustainable living part of our everyday conversations? How do you think we can make this possible and inspire positive action?